Movistar+ Chooses Vizrt to Better Engage Audiences

Movistar+ Chooses Vizrt to Better Engage Audiences

Movistar+, a Spanish sports platform, has chosen Vizrt to revamp its sports content creation and better engage audiences with captivating visuals.

Movistar+ using Vizrt's augmented reality graphics.

Movistar+ using Vizrt’s augmented reality graphics.

As the go-to platform for comprehensive sports coverage in Spain, Movistar+ commands a 20% share of the country’s total content broadcast. Movistar+ has transformed its studio with compelling visual graphics, moving away from traditional television broadcasts to appeal to the younger generation’s viewing habits.

“We want to have a lot of simultaneous information on the screen, to keep our viewers engaged without losing their attention for a second,” said Julio Morales, #Vamos content director, Movistar+.

Harnessing Vizrt’s control and graphics tools, Movistar+ seamlessly combines multiple layers of storytelling, delivering visually compelling shows that encompass various sports genres—from football to car racing. To enhance production efficiency, Movistar+ utilizes Viz Multiplay, a solution for controlling and playing out content on screen and video walls. Viz Multiplay helps Movistar+ to optimize efficiency, producing multiple shows using a single studio, according to the company.

“Since we implemented Viz Multiplay, everything has become much simpler. It has an extremely simple and highly illustrative interface, yet it provides you with a complete view of what the set is like… and on an operational level it makes it very easy for us, to control everything,” said Javier Coulouscou, graphics operator, Movistar+.

“At Vizrt, efficiency is at the core of our control applications, and Movistar+ serves as a great example of how sports platforms can benefit from the power of Viz Multiplay. By enabling a single operator to control all screens and video walls within one studio, Movistar+ has transformed its physical space into a dynamic studio for diverse sports coverage while maintaining its recognizable brand identity,” added Ionut ‘Johnny’ Pogacean, senior product manager, Vizrt.

Movistar+’s production setup seamlessly integrates Vizrt tools into its sports workflows. This promotes consistent production and paves the way for innovative engagement methods, particularly targeted at the mobile-savvy younger generation.

Recent research by Vizrt indicates that 77% of sports fans find graphics crucial for enhancing on-the-go engagement. By employing Vizrt’s graphics tools across linear and online platforms, Movistar+ delivers immersive visual storytelling, effectively attracting and captivating these viewers.

Taking its video wall-driven storytelling to new heights, Movistar+ seamlessly merges its physical and virtual worlds, incorporating augmented reality elements into its narratives. No matter what generation of fans, or how they choose to tune in, Movistar+’s workflow delivers captivating and visually immersive experiences, says Vizrt.

“The incorporation of various Vizrt tools, allows us to optimize our graphics resources in a very simple way, without losing the essence of the Movistar brand,” concluded José Luis Peiró, engineering project manager, Movistar+.

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