Magic Eden has partnered with global music festival Tomorrowland and will unveil two NFT drops for Tomorrowland Belgium 2022. Magic Eden will be the preferred marketplace for secondary trading of both NFT collections.

The two NFT collections will offer unparalleled access to festival events, communities, creators, and content, according to the company. Magic Eden will support technical and marketing efforts involved in the two mints, with the first being a closed, whitelist-only mint to trial ticket redemptions via NFTs. This festival experiment will explore real world applications of ownership and verification utilities that come with NFTs.

“At Magic Eden, we have ambitions to onboard the next billion users to Web3. Partnering with a globally-celebrated festival like Tomorrowland allows us to reach new users who can experience the fun and connective utilities of NFTs,” said Zhuoxin Yin, COO and co-founder of Magic Eden. “We are confident that Tomorrowland’s fanbase of music lovers will feel right at home at Magic Eden, where collectors and creators alike can socialize and discover other unique digital cultures.”

Beginning July 15, Tomorrowland will be unveiling The Reflection of Love, a NFT collection inspired by this year’s mainstage theme. Holders of this collection will receive exclusive access to the Tomorrowland NFT community, festival creators, and artists—as well as giveaways spanning fashion, backstage tours, and secret shows. The collection will be minted on Tomorrowland and be powered by Magic Eden, which has helped launch over 250 collections. The Reflection of Love NFT can be bought and sold on Magic Eden’s active secondary marketplace.

Through the partnership, the company says it will bring the best of Web3 culture to Tomorrowland’s tentpole event and will be building on the festival’s previous forays into the metaverse with cryptocurrency exchange FTX.