LG Launches Virtual Production Solutions at NAB Show 2023
Named by the National Association of Broadcasters as the “Official Commercial Display Partner of the 2023 NAB Show,” LG Business Solutions USA will showcase a broad array of advanced broadcast production innovations at the event in Booth C6025. From April 16-19 in Las Vegas, show attendees will see how LG’s displays can help broadcasters, studios, and content creators explore new opportunities and workflows.
At the heart of LG’s booth will be virtual production and extended reality (XR) stages anchored by large dvLED (direct-view light emitting diode) displays. Visitors also have the opportunity to learn about the advantages of OLED technology.
“At NAB Show 2023, for the first time, we’re demonstrating LG dvLED technology’s versatility and advanced virtual production capabilities, providing a next-generation blueprint for media companies and systems designers,” said Tom Carroll, senior director, commercial displays, LG Business Solutions USA. “We’re pairing that with our 65-, 32-, and 27-inch OLED Pro reference monitors and the latest, massive 97-inch OLED display to show industry professionals how our cutting-edge display technologies can be used to develop modern production spaces and workstations with benefits for on-screen and behind-the-scenes needs.”
According to the company, the XR dvLED Stage will demonstrate 1.5mm dvLED technology with the strength and design resiliency of a rental-style product, which attendees can experience through a 20-foot-wide, 11-foot-tall 4K Ultra HD display. It is built with the new “LG MAGNIT” dvLED tiles (model LBAG015), which are specifically designed for on-camera use in virtual production, XR, and broadcast environments.
LG claims its chip-on-board (COB) LED technology provides a “robust and physically resilient background display”, and its rental style frame offers flexible, non-permanent installation options. With the added strength and simplified installation, this dvLED offering is specifically designed to live up to the demanding needs of production studios, according to Jeff Cohen, director of broadcast and virtual production, LG Business Solutions USA.
“Our new XR dvLED Stage concept will combine LG’s microLED COB technology with the advanced Helios LED Controller from Megapixel VR, enabling producers to leverage the power and advanced features of the leading LED controller for virtual production,” said Cohen. “This solution provides on-screen talent with the aesthetic and feel of a physical backdrop while affording powerful post-production options that can broaden opportunities and eliminate the need for an enormous, full-set dvLED wall.”
The second stage is the Virtual Production dvLED Stage, launching LG’s foray into virtual production solutions. This space will demonstrate the effects of a curved dvLED display using LG’s new LBAE026 tiles, which have a 2.6mm pixel pitch. The Virtual Production dvLED Stage shows how different levels of dvLED sophistication can be optimal for different on-screen uses, with lower resolution but equal size as the XR stage. At both stages, LG will showcase comprehensive solutions for virtual production through its collaborations with its professional partners, including Mo-Sys, ARRI, Megapixel VR, QSC, and VIVE STUDIOS—presenting a fully functional design for production houses to consider
To see these solutions and more, visit LG in Booth C6025 at the 2023 NAB Show.
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