LG Display Collaborates with Refik Anadol on AI-Driven NFT Artwork
LG Display has collaborated with media artist Refik Anadol to showcase his latest AI-driven NFT (Non-Fungible Token) collection, An Important Memory for Humanity, on its Transparent OLEDs.
This limited-edition NFT collection utilizes video, audio, and health data taken from Inspiration4, the first-ever all-civilian spaceflight, to create a unique and expressive series of data visualizations. While the wide spectrum of colors, lines, and spots express their bold venture out into space, its depiction on a Transparent OLED panel is a reminder of humanity’s technological evolution. LG says the panel technology creates an “awe-inspiring holographic effect that makes the digital art pieces appear to be floating mid-air, for an immersive media experience like no other”.
The NFT art collection was recently auctioned off for $6.2M, with 30% of the profits going to St. Jude Children’s Research Hospital and the buyer receiving the NFT collection on a Transparent OLED panel. NFTs use blockchain to assign ownership to a unique piece of digital content and prevent work from being duplicated, which secures their value.
“I understood how amazing the OLED can be for communicating data paintings and data sculptures,” said Anadol. “Especially LG Display’s Transparent OLED, is a very exciting medium because you can really see through the medium of data like a holographic experience while you are interacting with an AI.”
Anadol was able to leverage the Transparent OLED’s technology to visualize data such as telemetry, ultrasound, and heartbeats into an aesthetic masterpiece. This marks Anadol’s second time collaborating with LG Display, following his MACHINE HALLUCINATIONS: NATURE DREAMS exhibit for which he harnessed the Transparent OLED display as a digital canvas to achieve creative imagery based on real-time environmental data.
LG says the Transparent OLED’s self-emissive nature allows it to provide the clearest images, slimmest design, and a transparency rate high enough to seamlessly replace glass windows. LG Display plans to present various Transparent OLED-based interactive digital art throughout the year, including major art exhibitions held in North America, Europe, and the rest of the world.
“We will continue innovating solutions that provide completely unique customer experiences with infinite scalability by harnessing the power of our one-of-a-kind Transparent OLED technology,” said Jin Min-kyu, head of life display promotion division at LG Display.