Established by extended reality (XR) leaders in industry and government, the International Mixed Reality Standards Association (IMRSA) is now making its enterprise standards free and accessible to all businesses and individuals implementing augmented reality (AR), mixed reality (MR), and virtual reality (VR).

The mission of IMRSA is to establish and share technical standards for XR. A grassroots organization established in 2014 by early adopters, IMRSA seeks to help businesses implement XR faster, more cost effectively, and with reduced risk. IMRSA standards are based on real-world implementations of XR in enterprise.

IMRSA standards address the XR project life cycle—from acquisition to production and within the context of Industry 4.0 and digital transformation. Advisory Board members include the United States Coast Guard, Lockheed Martin, Arctos, AVATAR Partners, Vertice Medtech Group, and simpleAR.

International Mixed Reality Standards Association is for businesses implementing XR, government agencies adopting XR, educational institutions, software engineering firms, digital transformation and XR consulting companies, and industry standards associations. Membership is free.