Immersion Room Expands Toronto Virtual Production Studio
Immersion Room has more than doubled its Toronto virtual production facility—to 23,000 sq.ft.—and has moved its facility to 40 Carl Hall in Downsview Park. The extra space is designed to expands Immersion Room’s innovation arm and allows for LED stage upgrades like its new articulating LED ceiling. The company says this move backs its mission to “empower filmmakers by putting them first, change the VP technology stack, and deliver groundbreaking solutions.”
A virtual production set at Immersion Room.
“Our new 23,000 sq. ft. facility will also allow us to support larger productions, expand our resources needed for software development and innovation, and will provide us with space to expand the technology sales and consulting arm of our business,” said Tanya Stemberger, co-CEO of Immersion Room.
With its continued dedication to research and development, Immersion Room’s virtual production team believes it is set to expand its influence and revolutionize filmmaking. Immersion Room’s leadership is beginning a “Round Two” of funding that the company says will accelerate its next technological and service push.
“People keep saying that virtual production is the future of filmmaking. To bring that to reality, we need high-performing, accessibly-priced technology and services,” concluded Mike Boers, co-CEO of Immersion Room. “That’s the niche we fill. That’s what we hope to bring to more filmmakers with a second round of fundraising.”
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