Sanrio Hong Kong, a lifestyle brand with pop icon Hello Kitty and other beloved characters, worked with MetaGaia, an AI-enhanced open metaverse, to launch a new metaverse destination—Hello Kitty Seven Wonders.

The Hello Kitty Seven Wonders digital destination in MetaGaia features Hello Kitty-themed digital items and activities in MetaGaia, giving fans a chance to build their own community and interact with their favorite characters in a new virtual world. This dynamic platform provides Hello Kitty fans with a unique and immersive experience with Hello Kitty and Friends characters, according to the company.

Fans can also mint a Wonder Pass to earn extra benefits, including a starchip bonus, daily check-in bonuses, and access to exclusive areas in Hello Kitty Seven Wonders. Fans who mint a set of four Wonder Passes can also become a Wonderlord with additional perks including building and decorating a custom space in the metaverse destination.

To embark on this journey, the company is encouraging users to download the MetaGaia app to access Hello Kitty Seven Wonders in MetaGaia. MetaGaia say it’s a” remarkable blend of technology, creativity, and beloved characters that promises to reshape the way fans engage with the Hello Kitty universe.”

“We are thrilled to partner with Sanrio Hong Kong and bring the beloved characters of Hello Kitty and her friends into the world of MetaGaia,” said Gordon Kwok, CEO of MetaGaia. “The MetaGaia metaverse offers endless possibilities for exploration and socialization, and the addition of Hello Kitty will enhance that experience for our users.”

Additionally, a Hello Kitty Seven Wonders in-person event opened last week at Citygate Outlets, an outlet mall in Hong Kong. This temporary pop-up event enables visitors to enjoy augmented reality experiences through the MetaGaia app, blending the digital metaverse with tangible real-world interactions featuring Hello Kitty and her family and friends. Wonder Pass holders, or Wonderers, will have extra perks at the offline event like access to mini games. Attendees can also browse Hello Kitty merchandise and participate in mini games located throughout the mall. The pop-up event is scheduled to run until August 31st, providing an exciting opportunity for fans to immerse themselves in the Hello Kitty universe.

Click here to download the MetaGaia app and access Hello Kitty Seven Wonders.