Find Out What Sony Has On Deck for NAB Show 2024

Sony Electronics is set to exhibit a variety of remote and distributed production and virtual production solutions at NAB Show 2024; it will also showcase solutions for capture, monitoring, audio, and cloud.

Sony at NAB Show 2024Visitors to Booth C8201 will experience Sony’s connected ecosystem of tools, receive demonstrations from brand experts, and learn about the latest trends reshaping the broadcast, live production, newsgathering, and cinema spaces.

“NAB Show continues to be an opportunity for our brand to actively engage with the community and champion the latest technologies and workflows,” said Theresa Alesso, president, Imaging Products and Solutions Americas, Sony Electronics. “In recent years, we’ve prioritized improving innovations that are helping connect, reimagine, and streamline our customers’ efforts. We are committed to enhancing the benefits of IP, capture, cloud, and virtual production, which are changing the way our industry does business.”

Remote and Distributed Production at NAB Show 2024

Sony’s Networked Live portfolio is an ecosystem designed to enable production resources to be optimally connected, used, and shared, regardless of location to facilitate remote and distributed production through on-premise and cloud hybrid solutions. It is comprised of three core applications: Contribution, Remote Production, and In-House Production.

Updates in this area include new V1.1 functionality for the NXL-ME80 LAN/WAN media transport appliance, expected in Summer 2024. This will allow the device to work as a receiver alongside the CBK-RPU7 remote production unit, in a private 5G communication environment[1]. The firmware will also increase the channels in Ultra Low Latency mode and offer support for 24P format.

Additionally, the M2L-X software-based switcher will be exhibited at the Amazon Web Services (AWS) Booth W1701 as a part of a live cloud production solution.

Sony Virtual Production Solutions

The upcoming version of Sony’s Virtual Production Tool Set will be on display at NAB Show. A compilation of resources to help improve pre-production and on-set workflows, new functionality includes additional camera compatibility, camera setting synchronization between the VENICE digital cinema camera series and Unreal Engine, and the ability to manage virtual cameras using a tablet.

NAB Show attendees will experience Sony’s Crystal LED VERONA display which brings quality and efficiency to in-camera VFX applications. It features a new Deep Black and Anti-Reflection Surface Technology and an easy-installation 1:1 cabinet design. Cinematic 24p content will demonstrate a real-world workflow based on ETCUSC’s recent short film project EUROPA which utilized the Virtual Production Tool Set to connect pre-production with on-set shooting in a color-managed workflow. In addition, 60p visuals will demonstrate multi-camera switching in broadcast environments.

To see these solutions and more from Sony, visit Booth C8201 during the 2024 NAB Show in Las Vegas.

Click here to stay up-to-date with the latest show news and visit our NAB Show 2024 hub.

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