Exertis Almo is expanding its service offering, thanks to a distribution partnership with Spectrio.

Spectrio, a customer engagement and content creation firm, offers a digital signage content creation product suite that Exertis Almo says is easy-to-use, scalable, and reliable. The new partnership allows Exertis Almo to offer its partners yet another opportunity to amplify and augment their business offering by earning recurring revenue without adding operational costs and in-house experience, according to the company.

As a result of the partnership, Exertis Almo is now able to provide an expanded content offering that includes everything from turnkey CMS platforms to fully customizable content creation services; logo design, video (including drone footage), montage, animation, and general photography are also included.

Spectrio is set to exhibit at the E4 Experience, a traveling regional show for integrators, resellers, and their end users; the company will appear at the E4 event in Washington, D.C. on September 23 and Boston on October 20.

“We wanted to give our partners greater opportunities to serve their customers and reap the benefits of business beyond just hardware sales because those screens are unusable unless there is solid and effective content running on them,” explained Cory Allen, director of services, Exertis Almo. “Through this partnership, Spectrio serves as a trusted advisor, working with the integrator and client as needed to help supply content for the screens, then bring that content to life in a dramatic, unique fashion that not only drives business for the client but creates a continuous revenue stream for the integrator.”

“We knew Exertis Almo was a distribution leader in the AV space with a strong network of sales and business development experts so forging a partnership was important to help integrators expand on what they were already doing with their screen sales,” concluded Chris Cunningham, senior director, channel sales, Spectrio. “In partnership with Exertis Almo, we are able to be there at the outset to augment an integrator’s business and provide everything from a simple turnkey solution to completely customized content that can be repurposed and updated on a regular basis with the goal of making it as easy as possible.”