Evertz to Showcase Gamification of the Fan Experience at 2022 NAB Show
At the 2022 NAB Show, Evertz will be highlighting new interactive graphic solutions
to help live sports, live events, and broadcast customers deliver unique experiences and personalized features to millions of users across multiple platforms.
Evertz will showcase Ease Live, a Software-as-a-Service (SaaS)-based interactive graphics platform as part of its direct-to-consumer (DTC) solutions at NAB Show in Booth N5907. With Ease Live, Evertz will demonstrate how leading content providers are using edge-rendered graphics to engage audiences and create new revenue streams by adding interactive experiences to existing over-the-top (OTT) services and apps. Used by sports leagues, broadcasters, and content providers around the world, the Ease Live platform creates, builds and distributes overlays to end users on connected devices in real time.
Ease Live drives engagement and monetization opportunities by the gamification of the viewer and fan experience. Ease Live overlays graphical content onto live streams, which allows the viewer to interact with in-game live statistics, watch parties, polls and trivia, and sponsored betting and wagers without having to leave the event. With interactive graphics, content and rights owners can customize the user experience to increase both the level of user engagement and the length of time of engagement. This provides opportunities for monetization and new ad revenues that have not previously been available.
“As the cost of being a content rights holder becomes even more expensive and the competition for audience eyeballs grows, our customers are looking for new ways to drive fan engagement and monetize their content,” said Kjetil Horneland, CEO of Ease Live. “At NAB Show, we will be showcasing how we’re engaging with the interactive fan using three modes—stats, watch, and play. Ease Live makes it easy for content providers to quickly launch additional layers of value added content that can help offset costs. Everything is published through the cloud, which reduces the need for app level changes and shortens time to market for new innovative features.”
In addition to the existing support for mobile and web-based touch devices, at NAB Show, Ease Live will be launching a new interactive experiences developed for Connected TV devices that allow the viewer to engage with content using their television’s remote control device.
For more information on Ease Live’s industry-leading edge rendered interactive graphic overlays for OTT applications and the SaaS solutions that make up this platform, visit Evertz at NAB Show 2022 in Booth N5907.
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