In Booth N2225 at the 2023 NAB Show, Evertz will highlight the engagement and monetization potential of its Ease Live interactive graphics overlay platform.

According to the company, his software-as-a-service (SaaS) gives live sports, live events, and broadcast customers all the tools they need to create, build, and distribute overlays to millions of end users on multiple platforms in real time. Evertz claims leading content providers are now using Ease Live’s edge-rendered graphics to engage audiences and create new revenue streams by adding interactive experiences to existing Over-The-Top (OTT) services and streaming apps.

Alongside its support for mobile and web-based touch devices, Ease Live also offers interactive experiences developed for connected TV devices including Apple TV, Roku, and Android TV. These allow the viewer to engage with content using their television’s remote control device.

“Gamification of the viewer and ‘fan’ experience fulfills two key functions,” said Kjetil Horneland, CEO of Ease Live. “It gives audiences more enjoyment and it also gives rights holders the opportunity to offset the cost of content creation through monetization and the introduction of new ad revenues. As the only tool on the market that can deliver live stats, watch parties, free-to-play sponsored games/sports betting, polls, and trivia, it is no surprise that Ease Live is rapidly expanding its partner pool and encompassing many different types of sports. We are now working closely with partners to develop new ways of incentivizing viewers and rewarding them for their participation.”

At NAB Show 2023, Ease Live will highlight additional integration with reward and loyalty services that complete the fan engagement experience. Content owners can use the 1st party data collected from the fan’s interaction with the graphical overlays to reward them with unique features or experiences based on their frequency of interactions. This enables the content owner to build a strong and loyal community and further opportunities for content monetization.

To learn more, visit Evertz in Booth N2225 at the 2023 NAB Show.

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