ESI Design Reimagines Delta LaGuardia Terminal with Technology
More Americans are expected to travel this summer than at any point during the pandemic, perhaps eclipsing numbers from 2019. While that means people jetting off to much-deserved beach vacations and reuniting with family, it also means longer lines at TSA check-points. But a new installation created by experience design firm ESI at Delta’s re-envisioned terminal at New York’s LaGuardia Airport seeks to remedy this, distracting and delighting passengers in a way that other airports might also learn from.
The project is a dynamic 22 ft. high x 240 ft. wide installation at the security check-point. Digitally linked to each departing flight and comprised of 34 digital columns, the piece by ESI depicts tableaus of the destinations where each flight is headed. For example, when a flight is headed to Miami, the installation selects imagery that represents the Southeast region, including palm trees, beach umbrellas, and art deco architecture.
When a flight takes off, a subtle “disruption” blows across the canvas signaling departure. The lenticular and two-sided shape of the screens provides an evolving experience as people wind through the lines. Rather than the slog that is security, this room now celebrates where everyone is going.
In the baggage claim area, passengers are welcomed to NYC with a series of digital art installations that hover over each exit and serve as the threshold to the city beyond. Rather than typical tourist content, the scenery showcases views of the city familiar to locals: a glimpse down the street or the view from a cab window.
To send guests on their way, the installations react to visitors by bringing the imagery into focus as they approach the exit.