disguise Powers Debut of Virtual Production at Cannes Film Festival
The 75th edition of the Cannes Film Festival is, for the very first time, hosting a virtual production space powered by disguise—marking a new milestone in virtual production’s expansion into the European film and television industry.
Talent-led film and television group Film Soho, is partnering up with virtual production specialists disguise, ROE Visual, global Film and TV production solutions provider CVP, and content studio ZOAN to showcase a state-of-the-art virtual production stage in the garden of the Grand Hotel in Cannes—hosting many of Cannes Festival’s A-list participants.
Visitors will step into a virtual production volume, powered by disguise and will become fully immersed into rich environments such as expansive city scapes and lush Icelandic country scenes—all designed in Unreal Engine and Notch. Visitors can drop by the space during the festival to receive demonstrations of the technology.
Powered by disguise’s extended reality (XR) workflow for virtual production, the stage is made possible with the support of LED technology from ROE Visual, camera tracking from Ncam, and CVP’s Technical Team providing consultation during pre-build and onsite in Cannes for camera solutions and tracking systems.
“disguise is so excited to support Film Soho in bringing the vast possibilities of virtual production to the Cannes Film Festival and truly connecting with the innovative and disruptive qualities that both the festival, the international filmmaking community and disguise represents,” said disguise CEO, Fernando Küfer. “disguise XR, combined with powerful graphics supported by Unreal Engine, empowers filmmakers to let their creativity run wild and tell more compelling stories than ever before. We hope that, by seeing these technologies up-close at the stage we have set-up with Film Soho, filmmakers will get a taste of what the new era of film will look like.”