disguise Launches Metaverse Solutions Division
disguise has launched its Metaverse Solutions Division to enable the next generation of live, virtual production, and audiovisual location-based experiences for the metaverse.
disguise Metaverse Solutions will build on already existing disguise solutions that empower live events, audiovisual, location-based experiences and virtual production content in order to allow businesses to start taking advantage of the unique opportunities the metaverse has to offer.
disguise will further leverage its extended reality solution together with its partnerships with metaverse event enablers Surreal and advanced content creators Zoan, while also combining its workflows and expertise with Epic Games’ suite of applications, such as architectural visualization tool Twinmotion, web 3D viewer Sketchfab, and 3D photogrammetry software Capturing Reality. With this, disguise will build capability to offer virtual production workflows custom-designed for the metaverse.
“Our mission is to help create experiences that challenge expectations. We believe in connecting the physical with the virtual worlds, to create gateways to the metaverse,” said disguise CEO Fernando Küfer. “Through this we will enable a world that fulfills essential human needs: to connect, to collaborate, and to be included. The promise of the metaverse is to unleash a new wave of opportunities for every kind of creator—including partners, brands, and performers alike. We have always focused on simplifying complex technology to unlock creativity that empowers our users to create the most amazing experiences. The creation of our Metaverse Solutions Division and the launch of disguise Labs, are a key part of this strategy.”
Led by disguise chief experience officer, Alex Wills, the Metaverse Solutions Division will be fueled by the creativity, technical consultancy, and innovation from disguise’s newly-formed exploration unit named disguise Labs that is led by disguise’s chief of staff, Abi Bowman.
disguise Labs will be a global initiative, creating unique spaces for brands, creatives, and technologists to test and experiment metaverse workflows. First established in New Zealand by Sam Folkard, head of labs New Zealand, Labs will now expand—bringing together local partners in key locations such as Los Angeles, New York, South Korea, London, and Montreal. disguise’s global head of labs, Lara Bowen will be leading Labs’ global expansion.
Built in partnership with experts in virtual production, live shows, broadcast, and corporate communication, these Metaverse Experimentation Spaces will ignite innovation for future metaverse experiences. Brands or creatives wanting to explore the metaverse are invited to make use of the unique workflows, technology, and expertise these spaces have to offer.
“There is a huge amount of interest and investment in this space right now, and what is most exciting about launching this new division is that we offer a tangible solution to help brands and creators develop the next generation of experiences,” concluded disguise’s Wills. “Our extended reality (XR) technology combines key metaverse building blocks including real-time 3D graphics, spatial technologies, and advanced display interfaces—all to deliver a one-of-a-kind gateway to the metaverse.”