DeCoded: Sony’s B2B Group on Its Recent Rebrand
On this episode of LAVNCH [CODE] DeCoded, Rich Ventura discusses the company’s recent rebrand from Sony B2B to Sony Professional Display Solutions.
This strategic change is being made to be more reflective of the solutions the company provides to vertical markets and applications, as opposed to its route to market. Since Sony delivers more than simply a product, the company felt it was important to make this distinction to account for its end-to-end display ecosystem—inclusive of displays, projectors, audio, PTZ cameras, dvLED, and presentation devices.
For more LAVNCH [CODE] DeCoded episodes, visit https://lavnch.com/lavnchcode/tag/decoded/.
Mike Blackman of ISE discusses the 2023 show—including his thoughts on how trends like virtual production will impact the event.
Korbyt has formed a strategic partnership for digital signage software with PSNI Global Alliance as its latest Global PVP.