DeCoded: Sony’s B2B Group on Its Recent Rebrand
On this episode of LAVNCH [CODE] DeCoded, Rich Ventura discusses the company’s recent rebrand from Sony B2B to Sony Professional Display Solutions.
This strategic change is being made to be more reflective of the solutions the company provides to vertical markets and applications, as opposed to its route to market. Since Sony delivers more than simply a product, the company felt it was important to make this distinction to account for its end-to-end display ecosystem—inclusive of displays, projectors, audio, PTZ cameras, dvLED, and presentation devices.
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