DeCoded: DSE 2022 on Retail Media Networks
On this episode of LAVNCH [CODE] DeCoded, Stephanie Gutnik of Yahoo shares her insights on “Retail Media Networks: Why Consumers and Advertisers are Leaning into DOOH” ahead of her DSE 2022 session.
The biggest retailers are merging their online and offline solutions to enable a seamless customer experience however shoppers wish to make their purchases. According to eMarketer, 93% of grocery sales were in store, meaning the need for retailers and advertisers to engage with shoppers in real life remains paramount. Retail media networks (RMNs) are leaning into digital out-of-home (DOOH) to reach consumers right at point of sale, in the moment of decision-making. This session will explain how RMNs are being structured from an omnichannel perspective, where DOOH fits into the approach, the data that can be generated from and applied to the entire RMN experience, how consumers perceive DOOH in-store, and how DOOH is encouraging consumer engagement and purchase behavior.
To learn more about this DSE 2022 session, click here. Use code “RAVEGIFT” during registration for a free exhibit hall pass.
For more LAVNCH [CODE] DeCoded episodes, visit https://lavnch.com/lavnchcode/tag/decoded/.
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