Dimensional Innovations (DI), an experience design, technology and build firm, has named Chad Hutson as executive director. With over 20 years’ experience in the digital, branded environment, and design industries, Hutson brings a wealth of expertise to DI and will help spearhead experience innovation and technology-driven storytelling for the company.

“Dimensional Innovations is an industry leader in experience design and technology integration, so I’m incredibly excited to join the team and continue creating those lasting and memorable moments for our client partners,” said Hutson. “As experiences have become more robust, technological advances have played an important role in helping immerse audiences. Alongside DI’s tech and design talent, we’ll continue bridging the gap between the physical and digital worlds, telling stories in ways never before imagined.”

As former co-founder and CEO of specialized creative agency Leviathan, Hutson has forged a notable career by working with some of the world’s more recognizable brands, such as Nike, Disney, Amazon, T-Mobile, FedEx, Universal, and McDonald’s. Prior to Leviathan, Hutson co-founded and led digital agency eatdrink in 2002, managed creative technology projects for experiential firm MC2, and handled operations for AV company Soundelux Showorks.

“Chad is one of the premier visionaries within our industry, so we’re eager to have him on board and have his wealth of expertise benefit our clients and partners,” said Tucker Trotter, CEO of Dimensional Innovations. “Positive, immersive experiences have become increasingly important over the past two years. Chad will have an immediate impact on the stories we tell and the authentic, meaningful ways we tell them.”

Hutson will be based in Chicago and will help support all of DI’s Practices.