Broadley TV Studios Virtual Production Uses Brainstorm InfinitySet
Broadley TV Studios, one of London’s longest established TV and film production facilities, has selected Brainstorm’s InfinitySet to empower its recently launched virtual production operations. According to the company, InefinitySet’s technology and feature set will enable Broadley TV Studios to create high-quality virtual sets and environments that integrate seamlessly with live-action footage, providing an innovative and cost-effective solution for all types of film, TV, and content production.
InfinitySet is an augmented reality (AR), extended reality (XR), and real-time 3D graphics solution, not just for showcasing a vast range of extremely advanced technologies, but also for the flexibility it gives to operators and producers alike. For virtual production, InfinitySet offers advanced tools for photorealistic real-time content creation and easily integrates in any broadcast workflow. Combined with Mo-Sys and ViveMars motion camera tracking, and Aston 3D graphics, it redefines Broadley TV Studios offering and enables their experienced team to deliver world-class content to a breadth of clients from networks, corporations, production companies, and creators—according to Brainstorm.
Broadley TV Studios has upgraded its entire infrastructure and workflows, creating a unique studio for central London dedicated to managing virtual production projects, coupled with the incorporation of new dedicated staff. As Richard Landy, Broadley’s founder and MD, said “Virtual production is new and we’ve embraced the R&D process to get to the place we’re at now, with a fully integrated software system, powered by Brainstorm InfinitySet. I’ve always strived to keep the studios ahead of the curve and believe it’s the right time to offer this next generation technology for creative innovation and, make it more widely accessible”.
“Brainstorm is delighted to contribute with our 30 year-long experience in real-time 3D graphics, AR, XR, and virtual sets to make Broadley TV Studios go-to virtual production reference site right in the centre of London” concluded David Alexander, Brainstorm commercial director “The combination of InfinitySet and Aston provides the best-of-breed environment for any virtual content production, from real-time graphics to advanced virtual environments involving hyper realistic scenes and augmented reality.”