Brainstorm to Showcase Extended Reality Tech at IBC - LAVNCH [CODE]

Brainstorm to Showcase Extended Reality Tech at IBC

Brainstorm will be present at IBC 2022, and will showcase the latest developments for InfinitySet, Aston, and eStudio.

Brainstorm XR demo 2022 2

Brainstorm extended reality demo.

In addition, Brainstorm will introduce Edison 5.1, the new version of the company’s applications for immersive, live presentations that can be used as a simple-to-use virtual studio in a box.

Edison 5.1 also has additional XR features and takes advantage of the new EdisonGO app, to be introduced at IBC, which can use an iPhone or iPad to provide video+tracking information to Edison PRO, allowing for the creation and management of immersive, live augmented reality (AR) presentations.

The company will feature a live extended reality (XR) theatre presentation in partnership with Alfalite, the European LED screen manufacturer.

Brainstorm will also unleash Suite 5.1, which amplifies the new features designed to enhance XR content creation and workflows—streamlining the users’ ability to improve their virtual content creation, no matter if they are using LED videowalls or chroma sets to produce virtual content. Suite 5.2 is fully compatible with Unreal Engine 5, Epic Games’ latest development of its render engine. Taking advantage of all the new features present in UE5, Brainstorm now features full integration of objects created in InfinitySet or Aston within the UE environment and vice-versa, providing unmatched flexibility for content creation.

“The fantastic feedback we’ve received with the introduction of Suite 5 at NAB earlier this year has led us to unveil Suite 5.1 to further expand its new XR/AR features to perfectly match current and future content creation requirements from our customers, which also benefit from NVIDIA’s advanced GPU technology,” said David Alexander, Brainstorm’s commercial director. Being able to showcase our developments using Alfalite’s state-of-the-art LED technology will surely enhance the viewer’s experience.”

These new features are possible thanks to the latest GPU technology by NVIDIA including the NVIDIA RTX A5000 and A6000. NVIDIA will join Brainstorm in a fireside chat at Brainstorm’s stand—“The Marvelous Future of Graphics”. Jeremy Krinitt, NVIDIA’s senior developer relations manager, and Ricardo Montesa, Brainstorm’s CEO and founder, will explore some of the latest trends in advanced graphics today, how Brainstorm is pushing the boundaries of media creation using NVIDIA technologies, and what the industry’s next chapter may look like.

The fireside chat, open to all visitors, will take place Saturday, Sept. 10, at 1 p.m.

“Innovation in real-time 3D graphics is made possible by the performance and AI capabilities found in the latest NVIDIA technologies,” concluded Krinitt. “Brainstorm’s Suite 5 XR production powered by NVIDIA RTX GPUs delivers complex real-time ray-traced graphics to broadcasters, pushing the industry into the next chapter of immersive storytelling.”

To learn more, visit Brainstorm in Stand 7.B01 at IBC 2022.

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