Brainstorm and Alfalite, a European LED screen manufacturer, will showcase a complete virtual production/extended reality (XR) solution at IBC 2022 with advanced, real-time virtual content.

At IBC 2022, the companies plan to demonstrate how the combination of Alfalite’s LED technology with Brainstorm InfinitySet can cope with any requirement for advanced, immersive XR virtual production, including in-context augmented reality (AR) and live talents.

“We are excited about the collaboration undertaken with Brainstorm, which, thanks to its years of experience in designing solutions for the virtual production/XR market, allows both companies to explore new cutting-edge developments that will offer unique capabilities to our clients not only in content creation environment for live events, cinema, broadcast, and advertising, but also for the educational and business fields,” said Luis Garrido, executive director of Alfalite.

The main demonstration will feature live tele-transportation of remote talents, shot in a chroma set, which illustrates the power of combining LED technology with AR and chroma sets. This combination proves that both technologies can co-exist in real production environments, providing additional content creation possibilities that significantly enhance storytelling and presentation possibilities, including the use of external data and other advanced graphics.

Alfalite will display its Alfalite VP XR series, LED screen technology specifically developed for XR environments with floor, wall, and ceiling solutions. This technology offers unique characteristics, such as protection technology with optical properties, and Alfalite ORIM. According to the company, ORIM guarantees a 175º viewing angle and shows the luminance and the widest color spectrum on the market, the highest frequency ratio, supporting HDR10, 22bit+ ,and Ultra Low Latency.

“We are delighted to partner with Alfalite to showcase how impressive VP/XR can be when using all the possibilities that virtual technology provides,” added Miguel Churruca, Brainstorm’s marketing and communications director. “The quality and know-how of Alfalite is second to none, which allows for an excellent output that benefits from InfinitySet and Aston’s content creation possibilities, that go far beyond the virtual background display”.

To learn more about Brainstorms’ participation in IBC 2022, click here, or visit the company on Stand 7.B01.