Black is Beautiful, an NFT project by House of First and The Painted House, announced that Bam Adebayo (Miami Heat Center, NBA All-Star, and philanthropist) will be joining the project as a founding collaborator with a focus on uplifting creators of color across the Web3 space and beyond.

This collection of 1,000 one-of-one masterpiece NFTs was created by Florida-based artist Nick Davis and portrays a stunning depiction of the raw emotions of Black Americans navigating both the joys and struggles of everyday life in America.

“I’m struck by the historic nature of this new collection, providing an incredible opportunity to feature Black art and Black life in new ways while ensuring opportunities to support greater diversity and increased representation,” said Adebayo.

Adebayo joins an exclusive group of current founding collaborators including: Ja Rule, Ashanti, Shira Lazar, Nely Galan, Deion Sanders, and more. Representing a diverse group of leaders, the founding collaborators have come together to provide their time, brands, insights, and relationships to support the mission and advance the project.

True to Adebayo’s principles, Black is Beautiful is focused on philanthropic purpose by partnering with a variety of HBCUs along with Black organizations and institutions to receive philanthropic grants along with education, access, and engagement opportunities. Additionally, Adebayo will be collaborating with the project to enhance holder privileges, including exclusive access to live events during Art Basel Miami, CES, SXSW, and NFT.NYC; community engagement; unique merchandise; web3 education; and more.

Black is Beautiful began minting NFTs today and says it is excited to collaborate with new artists and collectors entering the Web3 space. For more information about the collection and minting details, visit houseoffirst.com/collections/blackisbeautiful.