ASG Adds to Managed Services Team
Advanced Systems Group (ASG) has added two executive-level appointments to its managed services team. Mike Tyler has joined as director of operations, Production; and Reham Ayoub as director of operations, Creative. Tyler and Ayoub both report to Jody Boatwright, VP and GM Managed Services, Media Production.
Mike Tyler (R), Reham Ayoub (L)
ASG’s Managed Services group provides customized workforce and talent solutions for creative, media production, business operations, IT, and engineering roles. “It’s an important and large part of ASG’s overall business that involves managing hundreds of personnel from coast to coast and abroad,” said Boatwright. “Mike and Reham both possess the unique skill set needed to spearhead operations of this ever-expanding and complex business unit. I’m confident the addition of these two, tremendous leaders will greatly benefit our team and all of ASG.”
Tyler will oversee onsite production teams supporting the company’s clients’ studios and event venues, while Ayoub will oversee its creative operations, post-production, and design teams that support clients on premises and remotely. Each will lead a team of roughly 200 with the same goal—to incorporate the best tools and workflows within an agile workforce that can respond quickly to industry trends and economic change.
“I believe the depth and breadth of my experience, along with the wisdom gained from my mistakes, enables me to be more empathetic and understanding of the many diverse and unique challenges that our managed services teams face on a daily basis,” said Tyler, who can be reached at mtyler@asgllc.com.
“Joining ASG allows me to combine my passion for people and operations to help optimize processes, foster collaboration, and drive the successful execution of creative projects as the organization continues to scale,” said Ayoub. “I’m looking forward to bringing my inside agency perspective to my new role. Supporting creative people to realize their best work requires an optimal environment. I applaud the leaders at ASG for understanding this. I’m thrilled to be a part of the ASG team.” She can be contacted at rayoub@asgllc.com.
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