All Things InfoComm 2022 - LAVNCH [CODE]

All Things InfoComm 2022

InfoComm 2022 is right around the corner! The event for audiovisual solutions that enable integrated experiences will be held June 8-10 at the Las Vegas Convention Center (LVCC). So, what’s on tap for this year?

Rochelle Richardson, AVIXA

Rochelle Richardson

“We are excited to gather back together in person this June for InfoComm—there isn’t anything quite like being in one place with thousands of industry professionals,” said Rochelle Richardson, senior vice president, exhibition and event services, AVIXA. “For one week, AV professionals get to conduct business, make new connections, converse with one another, and increase their knowledge about ProAV. And this year it’s all done in the electrifying city of Las Vegas, home to incredible venues, exceptional culinary and hospitality experiences, and vibrant place for business professionals to gather.”

AVIXA isn’t the only organization about the show’s full-force return.

“We’re so excited to return to InfoComm this year,” said Ann Holland, VP of marketing at BrightSign. “Because the digital signage industry thrives on connection and collaboration, we’re eager to get back to the usual business of industry events that bring us all together.”

“We are excited to connect face-to-face with so many old and new industry friends after a long pandemic to show and demo our high-quality LED display products for the system integration, virtual production, and rental markets,” added Grif Palmer, vice president of sales, Americas, INFiLED. “So many companies are waking up to hot, high demand markets for new projects, extended reality (XR), and inventory refresh needs for installation and production.”

InfoComm 2022 marks the show’s first return to Vegas in four years—the 2020 show was canceled due to the pandemic, and the 2021 show was held in October in Orlando. Attendees who haven’t been to Las Vegas since InfoComm 2018 may be surprised by the LVCC. InfoComm 2022 is taking place in the North Hall and West Hall, which opened in June 2021. “The West Hall is a $1B  expansion to the LVCC, providing an additional 1.4 million square feet of new space and featuring the largest digital display experience in a convention center in the U.S.,” said Richardson.

Richardson also directs show attendees to check out the Las Vegas Convention Center Loop system, a three-station underground transportation system developed by Elon Musk’s The Boring Company, which shuttles convention attendees throughout the 200-acre campus in all-electric Tesla vehicles.

Health and Safety Protocols

AVIXA continues to monitor the COVID-19 pandemic, and InfoComm will have certain health and safety protocols in place for the show.

“We would like all AV professionals to join us in Las Vegas and be reassured that health and safety are a priority for us at InfoComm,” said Richardson. “We have been adapting our plans based on new and evolving information by the State of Nevada and Clark County, the Centers for Disease Control and Prevention (CDC), and the World Health Organization (WHO). ”

As of May 6, all InfoComm 2022 participants must provide proof of full vaccination or a COVID-19 negative PCR or rapid antigen test.

AVIXA says InfoComm 2022 will follow the CDC mask recommendations based on the latest data using the Know the COVID-19 Community Levels resource tool to determine low, medium, and high levels. As of May 18, Clark County, NV—where the show is being held—lies in “Low” level. According to the CDC site, this means “People may choose to mask at any time. People with symptoms, a positive test, or exposure to someone with COVID-19 should wear a mask.”

Because the COVID-19 guidelines are subject to change, Richardson says all attendees and exhibitors should check the InfoComm 2022 Health & Safety Protocols before departing for the show.

InfoComm 2022 Trends

As always, there will be plenty of trending topics at this year’s InfoComm show. One key area of focus will be digital signage.

“We’re excited to present a robust digital signage program at InfoComm 2022,” said Richardson. “ProAV professionals and the digital signage community will have the opportunity to learn from a talented lineup of experts, see cutting-edge technologies up close, view applications in the real world, and make new business connections. This insight will help them capitalize on digital signage opportunities and deliver better solutions.”

The 2022 show will mark the return of D=SIGN conference, which is produced in a partnership with the Digital Signage Federation (DSF). “The DSF is pleased to extend its partnership with AVIXA in the development of high quality, relevant, and accessible education for integrators, resellers, and other professionals represented in our shared constituency,” said Len Dudis, chair of DSF. “We had great success with the D=SIGN programs in 2020 and 2021, and we look forward to reaching even more people in 2022 who are seeking education and the latest industry insights on digital signage and digital out of home.”

And digital signage experiences will abound at the show. InfoComm will be hosting several Integrated Experiences Tours. For example, on Tuesday, June 7, show attendees can explore the ProAV technology—including outdoor digital signage—at the new Resorts World Las Vegas property.

“InfoComm never disappoints when it comes to highlighting what’s new and exciting in digital signage,” said BrightSign’s Holland. “I think this year we’re going to see some creative new ways to deliver interactive and immersive experiences. Technology has advanced dramatically over the past couple of years, and in that time businesses have reimagined the way they attract and engage their customers.” Click here to see more of InfoComm’s Integrated Experiences Tours.

At the show, BrightSign will be showcasing its latest hardware for digital signage in Booth N735. “I can’t divulge too much more, other than to say it’s been nearly three years since we introduced a new media player, and that we’re very excited to showcase the newest additions to the BrightSign portfolio at InfoComm 2022,” exclaimed Holland.

And what goes better with state-of-the-art media players than state-of-the-art LED displays?

“One trend we expect to see at InfoComm is the continued development and lower prices for ultra-fine pitch LED displays—both for installation and production,” remarked INFiLED’s Palmer. “Our INFiLED WP and WT digital wallpaper product line will be in full display with SMD and COB versions that allow designers and integrators doing Zoom rooms, corporate lobby, conference room, virtual production, and other high resolution applications to create budget-minded, stellar display technology.”

InfoComm 2021 featured a minimal amount of focus on virtual production for LED displays—with Absen’s virtual studio being a standout—but that should change for the 2022 show.

INFiLED DB Series of LED Displays

INFiLED’s DB Series of LED Displays is designed to be ideal for virtual production.

“I expect to see the continued growth of XR and virtual production, both in fixed and rental applications, at this year’s InfoComm,” said Palmer. “INFiLED’s virtual production products are developed specifically for an area of digital cinema workflow of filming in front of a large LED screen—which replace traditional green-screens and can be filled with XR virtual backgrounds—that allows for the creation of real-time, reactive backgrounds that perfectly sync with the camera for a seamless, all-round, and fully immersive, highly-detailed, and textured replica 3D environment.”

In addition to INFiLED (Booth N2323), Planar (Booth N1334), Unilumin (Booth N2819), and Absen (Booth N1112) have confirmed that they will be showcasing their LED displays for virtual production at InfoComm 2022.

Brompton Tessera Software

Brompton Tessera Software will be on display at InfoComm 2022 in Booth N529.

And to go along with the LED technology, Brompton will be displaying its Tessera Software, which the company says works with its LED video processors to help users” unleash new levels of visual performance and creative flexibility from LED panels in virtual production scenarios”. Version 3.3 notably builds on Brompton’s creative control for color space, by now supporting the ACES AP1 color space, which avoids the need for a color space conversion in the source device. In addition, version 3.3 also includes updates to the API to allow for greater control of the color pipeline to meet the unique needs of any production.

But the focus won’t just be on the displays and peripheral technology at this year’s show. “Traditional digital signage will certainly be integral to the show, but I expect we’re going to see a lot of innovation that lives ‘beyond the screen,’ too,” said BrightSign’s Holland. “Projection mapping, in particular, is a technology that will power these new experiences, whether used outside to treat the exterior of a building, or used inside a store to engage customers in novel new ways.”

Christie M 4K25 RGB pure laser projector

Christie M 4K25 RGB Pure Laser Projector

At the show in Booth N2145, Christie will display its M 4K25 RGB pure laser projector, which is designed to be ideal for projection mapping and features UHD 4K resolution and its latest TruLife+ electronics. With 25,000 lumens and a small form factor, the M 4K25 RGB is not only quiet, it features double the brightness, double the color volume, and quadruple the resolution over the company’s legacy M Series projector.

In addition to products on the show floor, there will be plenty of projection mapping installations to see during InfoComm’s Integrated Experience Tours.

At Arcadia Earth, experiential artist Valentino Vettori will lead a behind-the-scenes look at the technology used to create the immersive storytelling journey of the art installation. From motion picture projections and projection mapping to extended reality and laser technology, guests will experience the innovative uses of these tools in creating an emotional and impactful interaction with the climate challenges of our planet. The tour of Arcadia Earth takes place Tues., June 7, from 9:30 a.m. to 12:30 p.m.

InfoComm 2022 will also host an exclusive tour of Illuminarium Experiencesa 2022 Out of This World Experiences Awards finalist—allowing visitors to immerse themselves in the world’s natural wonders, cultural moments, and beyond. This immersive experience is powered by 4K interactive projection, 360-degree audio, in-floor vibrations, and scent systems. Led by Calum Pearson, executive vice president and general manager of Illuminarium Experiences, this tour takes place Wed., June 8, from 8 a.m. to 11 a.m.

See You At the Show!

With a wide variety of education, tours, and a show floor filled with innovations, emerging technology professionals won’t want to miss InfoComm’s return to Las Vegas.

“InfoComm attendees—especially those who stop by to engage with INFiLED in Booth N2323—will have the ability to meet past and future clients and designers to find out what projects and challenges they are seeing in their new creative and technical work,” concluded Palmer. “It is always about what and who you know to create new and successful installations and projects.”

To stay up-to-date with the latest show news, visit our InfoComm 2022 hub.

LAVNCH [CODE] has a special offer for our readers. Use code “LAVNCH” for a free exhibits-only passes to InfoComm.

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