Adeia and Panasonic Entertainment & Communication have agreed to a multi-year renewal of its license for Adeia’s media intellectual property (IP) portfolio.

As a manufacturer of smart and connected TVs and a wide range of consumer electronics, Adeia says Panasonic has played an iconic role in offering customers around the world access to innovative digital and entertainment technologies.

“Panasonic is a touchstone brand for an extensive lineup of consumer electronics, including smart and connected TVs,” said Dr. Mark Kokes, Adeia’s chief licensing officer and general manager, media. “Adeia’s constantly evolving media IP portfolio contains foundational technologies that support original equipment manufacturers’ efforts to meet the constantly changing entertainment technology needs and desires of consumers.”

As demand for new digital and entertainment technologies grows, Adeia says TV manufacturers like Panasonic are embracing and deploying the latest technologies to enhance the consumer experience.