FUJIFILM will unveil a fully immersive 360° booth experience—with the walls, floor, and ceiling of the space entirely comprised of visual projections from a grouping of FUJIFILM FP-Z8000 Projectors (FP-Z8000)—at InfoComm 2024.

Delivering this dynamic immersive content will be a dozen FP-Z8000 Projectors, featuring FUJIFILM Z-Series’ rotating, folding lenses, and expansive lens shift options designed for installation versatility in even the most challenging spaces. With its 8000-lumen output and a 0.34–0.37 ultra-short throw ratio, the projectors will illuminate the space with content powered by software from Igloo Vision. Visitors can step inside Fujifilm’s custom-built 269-sq. ft. space within Fujifilm’s InfoComm 2024 booth and be enveloped in specifically curated content designed to uniquely appeal to projector users in key industries.

The immersive content projected by the FP-Z8000 Projectors—strategically and covertly installed behind walls and in ceilings—will focus on real estate where immersive projections can offer comprehensive walkthroughs of properties under construction or in distant locations, aiding decision-making without the need for physical visits. These projections also allow potential buyers to visualize various design options within commercial and residential spaces.

Additional use cases for immersive spaces include:

• Themed entertainment venues, such as family amusement facilities, museums, and theme parks, where immersive projector spaces captivate visitors, seemingly transporting them to different worlds and enhancing thematic storytelling.
• Art galleries, where these projections can extend art beyond traditional frames, creating interactive exhibitions.
• Aviation, military, emergency services, or other industries that utilize simulations and training, in which this technology can be used to create realistic scenarios.

“For years, shared immersive spaces were used almost exclusively for entertainment. Now organizations are finding that they create meaningful engagement among colleagues, customers, and students,” said Mike C. Northrup, commercial strategy manager for projectors with FUJIFILM North America Corporation’s Optical Devices Division. “FUJIFILM Z-Series Projectors are the perfect solution for immersive experiences, as they can be used to transform spaces into stories. FP-Z8000 allows users to project from spaces and places that few other projectors can. Their discreet installation makes the experience even more immersive. You’re not in a room with projectors; you feel you’re actually part of the story.”

With almost five years of collaboration, Fujifilm and Igloo Vision have partnered on immersive experiences worldwide. As a result of this collaboration, FUJIFILM FP-Z8000 Projectors have been incorporated to create immersive spaces for a variety of corporate and higher-education customers.

The content projected in Fujifilm’s InfoComm 2024 booth is powered by Igloo Vision’s Igloo Core Engine (ICE) software. ICE’s True Perspective correction method automatically applies a true-to-life perspective to the immersive content being projected. The view perspective can be adjusted in real-time, depending on the position of the primary viewer. With the immersive space on display having wall, floor, and ceiling projections, True Perspective and FP-Z8000 will enhance content to make the visitor’s experience in Fujifilm’s InfoComm 2024 booth incredibly realistic, according to the companies.

“More and more clients are asking for floor projection, and Fujifilm Z-Series projectors have become our go-to,” said Colin Yellowley, founder of Igloo Vision. “We’re excited to be able to work with Fujifilm and its FP-Z8000 to add ceiling projection for a truly all-encompassing immersive experience. We’re confident that the feeling of true immersion in Fujifilm’s booth at InfoComm 2024 will be unmatched.”

Experience Fujifilm’s fully immersive experience in Booth W2965 at InfoComm 2024.

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