Advanced Systems Group (ASG) is entering its next phase of company growth with the opening of a new office in the heart of London. According to the company, the move gives the systems integrator a greater European presence to better serve its international customers and meet the increasing worldwide demand for managed services, production, and post-production facility expertise.

Planned to open in May 2024, the new home of ASG U.K. is Aviation House in London’s Holborn area, a booming professional and creative hub. Tim Cuthbertson, an ASG global account executive with more than 30 years of integration and professional services experience, will relocate back to his native London to head the new operations as managing director.

Cuthbertson said the ASG U.K. launch was a “right time, right place” decision driven by shifting business and economic factors. “Organizations in our markets have had to reinvent their operations, first adapting to workforce changes caused by the pandemic, and later dealing with issues like the actors and writers strikes, so there’s a lot of pent-up refitting and development that’s ramping up,” he said. “With globally distributed workforces now a reality, having an international presence is an operational requirement. Technology doesn’t stop moving, and London is a significant production center, so expanding was the logical choice. Our U.K. presence will be there to serve the needs of these organizations.”

The new headquarters will house ASG U.K.’s team in a space flexible enough to accommodate future expansion. Advanced Systems Group U.K. a wholly owned subsidiary of ASG, is part of its phased approach to ramping up its international presence.

The U.K. team will focus on its current European clients including SNAP, Google, and Yahoo with even more comprehensive services, as well as ASG’s US clients, who have U.K. facilities and can now access the same source for data storage, workflow tools, and managed services that they do in the United States.

“From the start, our goal was never to be the biggest integrator, but to be known for delivering the best service for our customers,” concluded Advanced Systems Group president Dave Van Hoy. “We have been operating internationally with a managed services and SI presence in London for more than a decade, and several of our global M&E and enterprise customers have long requested us to establish a greater presence outside of North America. It’s clear that this is the right time to formally expand our international business and open an office in London.”