SNA Displays built a ground-level LED spectacular for the entrance to the Kennedy Space Center Visitor Complex. The 3,000-square-foot video display greets guests with custom content designed to enhance visitor experience and stimulate interest in space exploration.

Known as the Kennedy Entry Experience, the 6.6 mm EMPIRE Exterior LED display tells the story of NASA: past, present, and future.

The freestanding screen is 30 feet tall and 98 feet long (1,368 x 4,464 pixels) with a smooth, seamless curve with a tight five-foot radius. The Kennedy Entry Experience contains more than six million pixels and is optimally designed for anamorphic content which creates 3D illusions from a certain vantage point. Blunt Action, a 3D animation studio, created a short film depicting the story of NASA now on display at Kennedy Space Center Visitor Complex. At six minutes, it is one of the longest-form anamorphic experiences of its kind and bridges the latest in hardware technology with the newest trends in digital art.

In addition to featuring immersive content, live-input video, and event messaging, the LED spectacular is also integrated into the emergency system to alert park guests of inclement weather events.

The display is built with a steel structure designed to withstand 150-mph winds and includes a lightning protection system providing overcurrent protection during storms. Additional storm proofing includes drainage considerations within the display structure as well as proper runoff.

“The astronomical new Kennedy Entry Experience is one of the largest LED displays set at ground level,” said Jason Helton, executive vice president for the company, SNA Displays. “I’ve long been a huge fan of space exploration and am really passionate about this particular project. This location is such an important piece of American history representing drive, perseverance, and a desire to push the boundaries of technology and human excellence. We’re incredibly proud to work with the Kennedy Space Center Visitor Complex.”

In addition to building the video display technology, SNA Displays is the exclusive sponsor of the Kennedy Space Center Visitor Complex Entry Experience.

Eastern Sign Tech provided installation services while Ivey’s Construction provided general contracting services.

SNA Displays has also provided 3.9 mm EMPIRE Exterior LED kiosks to welcome guests to the Visitor Complex and will be providing a 2.5 mm BOLD Interior LED video wall for the park’s Trailblazers exhibit.