From content creation to delivery to revenue, artificial intelligence (AI) is reshaping the broadcast, media, and entertainment industry. NAB Show 2024 is aiming to become the epicenter for exploring the latest advancements, impacts, opportunities and challenges AI is making throughout the production pipeline.

At the show, sessions will delve into tools and efficiencies, disinformation and deep fakes, content security and cyber security issues.

The newly announced Main Stage discussion, AI in Media and Entertainment, brings together heavy hitters in the field to explore the many applications of AI in Hollywood. Panelists include Renard Jenkins, president, SMPTE; Hao Li, CEO and co-founder, Pinscreen; Alejandro Matamala Ortiz, co-founder and CDO, Runway; and moderator Sam Matheny, CTO, National Association of Broadcasters. They’ll discuss their different approaches to AI, including the benefits and pitfalls of its continued and growing use in productions and development.

“NAB Show is the perfect forum for discussion and debate about AI—with the best and brightest in the business,” said Chris Brown, executive vice president and managing director, NAB Global Connections and Events. “The 2024 NAB Show offers attendees a front-row seat to explore the transformative power of AI on our industry. With more than 120 sessions featuring AI, each attendee will find topics relevant to their work.”

Newly announced, it’s the trial of the century when AI faces charges for Conspiracy to Conformity in Content Creation. This mock trial will examine the positives and negatives of AI content creation, human credit for AI-generated material, and will include plenty of courtroom drama as expert witnesses take the stand. Extra! Extra! AI to Stand Trial for Crimes Against Creativity! is Tuesday, April 16 from 2 – 3:15 p.m. in the Create Zone Theater.

In addition, an autonomously AI-powered humanoid robot, Ameca joins Futuri CEO Daniel Anstandig for the first-of-its-kind Welcome Session kicking off NAB Show 2024 to deliver an unprecedented study on audience perspectives on AI’s use in broadcast media.

Attendees can also take AI Training and Certifications to stay current in the face of this ever-changing technology. NAB Show and Future Media Concepts (FMC) partnered to launch this series of live, innovative workshops.

NAB Show 2024—held April 13–17 (Exhibits April 14 – 17) at the Las Vegas Convention Center—offers dozens of unique sessions, workshops, and discussions focused on generative AI, including real-world applications, potential legal pitfalls, and the newest technology available.

Click here to stay up-to-date with the latest show news and visit our NAB Show 2024 hub.