Italian digital artist Quayola‘s Creative Keynote presentation, taking place February 5 at 3:30 p.m., will give ISE visitors insights into his groundbreaking projects, including the Arborescent projection mapping experience on Casa Batlló. The experience will take place on February 1st and 2nd, as the next edition of ISE kicks off in Barcelona.

Celebrated for his pioneering fusion of technology and art, Quayola will also present his artwork Promenade on Tuesday, Feb. 4 at 6.30 p.m., on the Fira de Barcelona Gran Via’s  South Access Welcome Screen, providing both the citizens of Barcelona and ISE visitors with another chance to witness his creative talents in action.

“In Arborescent, I aimed to identify, catalog, and digitally reconstruct a variety of tree species. I am interested in studying their growth systems and understanding how they respond to artificial stimuli,” Quayola explained. “Casa Batlló’s façade becomes the physical/digital space upon which simulations take root, as architectural elements become anchors for generating botanical geometries, lines, and points that determine the plants’ growth structure.”

According to show organizers, Quayola’s work is a testament to the transformative power of audiovisual technology in the creative arts. His keynote will explore the creative journey behind the Casa Batlló projection mapping, a project that seamlessly blends artistic vision with cutting-edge technology to create an immersive experience.

The artist explained: “My keynote presentation at ISE 2025 will explain the inspirations and methods which shaped Arborescent. For me, the creation process is as significant as the final piece, often serving as a documentation of my journey. Discussing the crucial relationship between the physical and digital worlds in my art, I will share insights from my unique expeditions to capture natural phenomena, which inspire my digital creations. By showcasing examples of my work, both digital and physical, I aim to illustrate the seamless transition between these realms. Additionally, I will touch on my explorations in sculptures, robotics, and other artistic endeavours, emphasizing the importance of technology in enhancing and expanding creative expression.”

Mike Blackman, managing director of Integrated Systems Events, added: “We are delighted and proud to be able to support Quayola, his art, and the technological approach he represents at the Casa Batlló event. His keynote will provide invaluable insights into the creative process behind his spectacular digital artworks. Both performances will showcase AV technology in all its beauty, helping to connect the city, its inhabitants, and visitors to the magic of our AV community. It will be stunning, and I look forward to seeing it.”

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