Brainstorm is set to showcase its latest advancements at NAB New York 2024 in Booth 801.

According to the company, visitors can expect to see significant innovations in virtual production, real-time 3D graphics, newsroom workflows, and immersive presentations that are “poised to transform the industry.”

Partnering with ATX Event Systems and collaborating with Ikan, ProCyc, and Zeiss, Brainstorm will showcase Suite 6.1, featuring the most recent updates to InfinitySet, Aston, and eStudio. These tools are designed to revolutionize broadcast workflows, virtual production, and XR/AR experiences—delivering high-quality virtual content and elevating the art of storytelling.

Suite 6.1 boasts deep integration with Unreal Engine 5.4, allowing InfinitySet to control Unreal Engine (UE5) directly from its interface. This tight integration empowers users to effortlessly manage and edit UE blueprints, objects, and properties, blending Unreal Engine’s rendering power with Brainstorm’s proprietary eStudio render engine. Users can easily decide which engine renders specific parts of the scene, and the enhanced Unreal Compositor simplifies the blending of real video feeds, such as keyed characters, within UE scenes. This innovation combines the flexibility of Unreal Engine with Brainstorm’s unique TrackFree technology, expanding creative possibilities.

Brainstorm will also showcase updates to its Edison Ecosystem, which caters to the corporate and educational sectors. New additions include:

• EdisonGO: A mobile capture solution utilizing an iPad for video and tracking, ideal for on-the-go content creation.
• Edison OnDemand: A browser-based tool for delivering immersive presentations, designed for remote learning or corporate training.
• Edison OnCloud: A cloud-based, subscription-based solution that brings Edison’s powerful features to users wherever they are, without requiring significant hardware investment. This flexible platform is perfect for large institutions with diverse needs, offering tailored functionality based on user roles.

“As virtual production becomes increasingly prevalent in both broadcast and film, we’re thrilled to demonstrate how Brainstorm’s solutions can empower creators of all sizes to produce top-tier virtual content,” said Ruben Ruiz, Brainstorm’s EVP and country manager for the U.S. and Canada. “With our decades of experience, we’re not only pushing the boundaries in traditional media but also expanding our reach into the corporate and education markets.”

Visit Brainstorm in Booth 801 at NAB Show New York 2024 to discover how the company continues to drive the future of real-time 3D graphics and virtual production.

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