CEDIA Expo has expanded its partnership with the 8K Association as a supporting organization during CEDIA Expo 2024. This partnership aims to deliver relevant and insightful information on several 8K technology-related topics, including the significant role that 8K native, computer-generated, and upconverted content is destined to play in the future of home entertainment.

At CEDIA Expo 2024, the 8K Association will take center stage, engaging with integrators, manufacturers, distributors, and buying groups on the growing importance of 8K within the custom installation industry.

“We are excited to announce an expanded partnership with the 8K Association to elevate educational programming for attendees,” said Jason McGraw, CTS, group vice president for Emerald. “Through collaborative efforts and shared expertise, CEDIA Expo and the 8K Association aim to empower industry professionals to embrace the possibilities of 8K technology and accelerate future business opportunities for custom installation integrators, manufacturers, distributors and buying groups.”

“While 8K technology is not new, its full potential has yet to be fully realized due to a lack of compatible content and distribution platforms,” added Juan Reyes, director of operations for the 8K Association. “However, the production community is now aggressively embracing 8K and recognizing its transformative capabilities. By joining forces with CEDIA Expo, we can engage industry professionals and provide them the knowledge and resources they need to navigate this evolving landscape.”

To support this initiative, the 8K Association is sponsoring a special session on the CEDIA Expo Smart Stage from 11:30 a.m. to 12:00 noon on Thursday, September 5, that will feature content creation executives. Additionally, the 8K Association will host a series of 8K content demonstrations throughout CEDIA Expo and CIX in Booth C919 and distribute a new detailed white paper about the 8K experience.

Further details concerning 8K at CEDIA Expo and CIX, including other related events, are expected to be announced shortly.

To stay up-to-date with the latest show news, click here to visit our CEDIA Expo 2024 hub.