Intros Vision for a Better Metaverse
Last month in a New York Times op-ed by Krista Kim,  was introduced with the promise of the creation of “a better metaverse”.
Kim is teaming up with interactive Emmy-winning producer Peter Martin to found  (pronounced “zero”), an innovation lab and creative studio developing the future of realistic digital humans and immersive experiences in an open, interoperable metaverse.
“I have helped pioneer early versions of metaverse since I first read the term in Snow Crash in 1994,” said Martin. “The technology has finally arrived to deliver the massive multi-user photorealistic metaverse envisioned in Neal Stephenson’s seminal work.”
 and its partners will produce virtual experiences to be accessible through 0.xyz set to release in early 2023, and act as a strategy and R&D lab for pioneering companies entering the metaverse.
 aims to present a new kind of open metaverse. According to Kim and Martin, the metaverse’s current gaming-centric vision leaves substantial untapped potential in other enriching fields with the potential to develop a robust experience economy with creators.  aims to share the visions of renowned artists and creatives alongside scientists and educators seeking to create new genres of digital spaces that prioritize the value of wellness, culture, and life-enhancing content.
“The metaverse is the greatest art project of human civilization at the intersection of technology, education, health & wellness, science, and culture,” said Kim.
By early 2023,  will amplify and scale virtual wellness programs by utilizing the metaverse as an avenue for personalized avatars, interpersonal interactions, spatial story-telling, and both meditative and personal enrichment programming in association with key IP partnerships.
 will feature a combination of cutting-edge virtual production and hyper-realistic avatars within interoperable, open ecosystems.  has formed strategic partnerships with industry leaders, including The Third Floor, Blvck Pixel, CJ Olive Networks, M2 Studios, Spatial.io, Storyfile, WEVR, and VALIS Studio. These production partnerships will ensure ’s vision of a high-fidelity, interoperable metaverse, and allow for the highest level of innovation and creative production across ’s projects, according to . Through these experiences, Kim and Martin believe they will “herald a new era of projects promoting healing and wellness in the metaverse”.